The central government of India is promoting the country's rich culture and heritage worldwide, and state governments are joining in this effort by showcasing their own unique art, culture, and heritage. As part of this initiative, the state government of Himachal Pradesh is organizing a 15-day event called 'Him Mahotsav' in New Delhi. The event will take place from 16th to 30th December and will provide a marketing platform for the state. Delhi Haat, the iconic cultural hub of New Delhi, will be transformed into a vibrant showcase of Himachal's artistic expressions.
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Him Mahotsav Inauguration
- Himachal Pradesh Chief Minister Sukhwinder Singh Sukhu inaugurated the festival on 17 December 2023.
The objectives of organizing Him Mahotsav are
- To provide a platform for artisans and craftsmen to showcase their talents and products.
- To market the goods produced in the state at a national and international level.
- To showcase the rich crafts, handlooms, and cuisines of Himachal.
- To feature a fashion show in the national capital to showcase the culture, crafts, and cuisine of Himachal.
- To involve artisans in showcasing traditional Himachali clothes with the help of fashion designers to popularize these aspects.
HPTDC, Nodal Department of ‘Him Craft Mahotsav’
- The Himachal Pradesh Tourism Development Corporation (HPTDC) will be responsible for organizing the 'Him Craft Mahotsav' event, while the Rural Development Department will act as a partner.
- The event presents a great opportunity to promote Himachal's crafts.
- At the G20 summit held earlier this year, Him Craft had the highest sales of Rs 2.5 crore among all the stalls.
- MPs and senior officials in New Delhi have been invited to attend the program.
- The Himachal Handloom and Handicrafts Corporation has been renamed as Him Craft and given a new logo.
Main Attractions of Him Mahotsav
- "Him Mahotsav" is a festival celebrating the art, culture, and cuisine of Himachal state.
- The festival features unique Himachali crafts such as Naati, Chamba Rumal, Kullu, and Kinnaur shawls, and Kangra miniature paintings.
- The festival offers free stalls to 60 artisans and self-help groups to showcase their products, along with other grassroots initiatives.
- Visitors can explore the products from various places in Himachal and taste authentic cuisine, including 'dham' from Kangra, Himachali 'siddu', Kangra tea, and other authentic beverages.
- Since it's winter, visitors can find stalls of Kullu shawls, woollen jackets, stoles, and mufflers.
- The festival also offers metal craft and wooden works on display.
The Him Mahotsav's benefits include
- Promoting art and culture: The event promotes the art and culture of Himachal Pradesh.
- Boosting tourism: The event aims to boost tourism in the state.
- Creating jobs: The event generates employment for locals and others.
- Strengthening the economy: The event helps artisans and weavers expand their business activities and strengthen their economic condition.
- Showcasing talent: The event showcases the talent of artisans and artists from all districts of the state.
- This will help strengthen the economy of the state and make a significant contribution to the country’s GDP.
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